Go-Jek to launch ride-hailing services in Vietnam

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Indonesian ride-hailing app Go-Jek will officially launch in Vietnam this July under the brand name of Go-Viet.
The firm will be run by a group of Vietnamese managers.
Go-Jek will provide Go-Viet with financial and technological backing, as well managerial inputs.
“We believe that these in-country teams have the knowledge and experience to make the businesses in Vietnam a huge success,” said Nadiem Makarim, Go-Jek CEO and founder.
He said local teams will have in-depth knowledge and expertise to operate in Vietnamese market.
The app would first offer ride-hailing and on-demand logistics services to customers in HCMC before expanding to other cities and provinces with food delivery and other services.
The launch of Go-Viet in Vietnam is part of Go-Jek’s plan to expand to Southeast Asian markets, including Vietnam, Thailand, Singapore and Philippines.
Founded in 2010, Go-Jek has raised over $1.5 billion from investors like Google and China’s Tencent Holdings.
Starting out as a phone-based motorbike ride-hailing app, Go-Jek is now a digital platform which offers transportation, logistics and delivery services.
Go-Jek isn’t the only firm vying for a spot in Vietnam’s transport market. Singapore based blockchain-powered ride-hailing app MVL is also on the verge of entering.
Ever since Uber left Vietnam in April, Grab has dominated the local market, and authorities are investigating possible breaches of anti-trust laws.
Questions & Answers
Q.What services will Go-Viet initially offer upon its launch in Vietnam?
What services will Go-Viet initially offer upon its launch in Vietnam?
Initially, Go-Viet will provide ride-hailing and on-demand logistics services to customers in HCMC. The firm plans to expand to other cities and provinces with food delivery and additional services later.
Q.How will Go-Jek support its new Vietnamese venture, Go-Viet?
How will Go-Jek support its new Vietnamese venture, Go-Viet?
Go-Jek will provide Go-Viet with financial and technological backing, as well as managerial inputs. The parent company believes local teams possess the necessary knowledge and experience to succeed in Vietnam.
Q.Which other companies are competing in the Vietnamese transport market?
Which other companies are competing in the Vietnamese transport market?
Grab currently dominates the local market since Uber's departure, and is under investigation for potential anti-trust breaches. Singapore-based MVL, a blockchain-powered ride-hailing app, is also preparing to enter.
Q.Who will be managing the Go-Viet operations in Vietnam?
Who will be managing the Go-Viet operations in Vietnam?
Go-Viet will be run by a group of Vietnamese managers. Go-Jek's CEO stated that these in-country teams have the specific knowledge and experience needed to operate successfully in the Vietnamese market.
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