G&M Cosmetics expansion plans into Vietnam
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Australian skincare brand G&M Cosmetics has expanded into Vietnam, with a presence in Aeon supermarkets and at Ho Chi Minh City’s airport.
This follows the company exporting to Asian markets such as China, Hong Kong, Taiwan, Thailand and Singapore in the past few years.
The company has also opened a showroom and sales office in Ho Chi Minh City, and plans to open up to five of its own branded retail outlets in Vietnam.
“We have always had a high demand and interest in Southeast Asia and believe the time is right to enter the Vietnam market, with a population of more than 90 million and a growing middle and upper class, making it an ideal export market,” says G&M Cosmetics global marketing and sales manager Peter Bosevski.
“Vietnam also give us access to the wider growing Southeast Asian markets of Cambodia, Laos and Myanmar.”
To promote its launch in Vietnam, G&M has secured Miss Globe as brand ambassador.
Questions & Answers
Q.Which specific locations has G&M Cosmetics established a presence in within Vietnam?
Which specific locations has G&M Cosmetics established a presence in within Vietnam?
G&M Cosmetics has expanded into Aeon supermarkets and Ho Chi Minh City’s airport. The company has also opened a showroom and sales office in Ho Chi Minh City, with plans for additional branded retail outlets.
Q.What is G&M Cosmetics' reasoning for choosing Vietnam for its latest expansion?
What is G&M Cosmetics' reasoning for choosing Vietnam for its latest expansion?
The company identified high demand and interest in Southeast Asia, viewing Vietnam's over 90 million population and growing middle/upper class as ideal. It also provides access to Cambodia, Laos, and Myanmar.
Q.Who has G&M Cosmetics appointed to help promote its brand in Vietnam?
Who has G&M Cosmetics appointed to help promote its brand in Vietnam?
G&M Cosmetics has secured Miss Globe as its brand ambassador to promote the launch in Vietnam. This is part of their strategy to establish their presence in the new market.
Q.How many of its own branded retail outlets does G&M Cosmetics plan to open in Vietnam?
How many of its own branded retail outlets does G&M Cosmetics plan to open in Vietnam?
G&M Cosmetics plans to open up to five of its own branded retail outlets in Vietnam. This is in addition to their existing presence in supermarkets and the airport.
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