Globe Telecom taps Cloudera to harness machine learning

Globe Telecom in the Philippines has deployed the Cloudera platform to enhance customer experience and deliver real-time targeted marketing campaigns and offers to its 60 million customers.

Globe Telecom is using machine learning with Cloudera to enrich customer experiences across channels and deliver targeted and optimized products and services, while maintaining compliance with the latest industry data regulations.

The operator’s mobile data traffic grew 85% from 151 petabytes (PB) in 2016 to 280 PB this year. Mobile data is a growing and significant contributor to total mobile revenues for the first half of 2017 versus the similar period a year ago.

“To sustain our growth, we are always looking for ways to improve customer experiences across our channels and touchpoints,” said Gil Genio, chief technology and information officer at Globe Telecom.  “Our ability to strategically manage and monetize information about our customers will enable us to deliver value-added products and further differentiate ourselves in today’s competitive business landscape.”

With Cloudera Enterprise now at the core of Globe Telecom’s data management architecture, the increasing volumes of data are ingested from different sources and channels into a centralized data hub and made available to all employees across the organization with full fidelity and security.

Mark Micallef, regional VP for Asia Pacific and Japan at Cloudera, said Globe Telecom can now use data to gain valuable insights, make accurate business decisions faster and deliver targeted marketing campaigns and offers to enhance their customer’s experience.