Globe Expands Network with New Cell Sites in Central Luzon

1 min readUpdated Jun 4, 2025Sep 18, 20246:43 AM

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Globe Telecom has constructed six new towers in Bulacan, including two in Marilao and one each in Angat, Doña Remedios Trinidad, Hagonoy, and San Jose Del Monte, while expanding a total of 22 additional sites across the province.

In Nueva Ecija, the company has built six new towers, located in Aliaga, Gapan City, General Tinio, San Isidro, Santa Rosa, and Talavera, and expanded 11 existing sites to provide enhanced digital services to both urban and rural areas.

Globe Telecom has added five new cell towers in Apalit, Floridablanca, Mexico, San Luis, and Sasmuan in Pampanga to improve network coverage.

In Tarlac, three new sites were added in Bamban, Concepcion, and Tarlac City, with additional site upgrades further improving the province’s overall network coverage. Approximately 15 existing sites were upgraded to boost network capacity and coverage.

Joel Agustin, Globe’s SVP of Service Planning and Engineering, emphasized that the company’s network expansion across Central Luzon highlights its dedication to delivering world-class connectivity to all Filipinos.

Agustin noted that the addition of the new towers and expansion sites aims to improve connectivity and empower communities to prosper in the digital age.

Globe’s ongoing network expansion aligns with its mission to close the digital divide in the Philippines. The company aims to offer all Filipinos access to digital benefits, promoting inclusive growth nationwide through continuous infrastructure upgrades and network expansion.

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What this means

Globe's extensive network build-out across Central Luzon represents a crucial strategic move to secure market dominance in a growing digital economy. Unlike some retail expansions like Tiffany & Co.'s specific cafe launch in Singapore, or Panpuri's targeted Asian store expansion, Globe’s approach is foundational, aimed at broad societal inclusion and improved service quality. This robust investment directly pressures rivals to match connectivity speeds and coverage in these key provinces. While the immediate return on investment may be less visible than, say, Chipotle's market entry partnership in South Korea, the long-term benefit of capturing digital-first consumers is substantial. The primary risk lies in competitors rapidly deploying similar or superior infrastructure. Watch for their next quarterly report detailing new subscriber growth in these expanded areas.

Sarah Chen · Retail News Asia newsroom

Questions & Answers

Which specific towns in Bulacan have received new cell towers from Globe Telecom?

Globe Telecom has built new towers in Marilao, Angat, Doña Remedios Trinidad, Hagonoy, and San Jose Del Monte. Marilao received two new towers, while the other towns each received one as part of the expansion in Bulacan province.

Beyond building new towers, what other network improvements has Globe Telecom made in Nueva Ecija?

In addition to constructing six new towers across several towns, Globe Telecom has also expanded 11 existing sites within Nueva Ecija. These upgrades aim to provide enhanced digital services to both urban and rural areas of the province.

What is Globe Telecom's broader objective behind its current network expansion efforts in Central Luzon?

Globe Telecom's expansion highlights its dedication to delivering world-class connectivity and improving connectivity to empower communities. The company aims to close the digital divide, offering all Filipinos access to digital benefits and promoting inclusive growth nationwide.

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