Global Vans shoe design competition kicks off
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Sports shoe & apparel brand Vans is launching its interactive “Vans shoe customisation competition”, designed to inspire artists around the world.
The Global Custom Culture competition aims to provide the means for self-expression through digital and canvas mediums unique to Vans. This is the inaugural year of the Vans shoe customization competition, encouraging artists from around the world to turn a pair of classic Vans shoes into their personal art piece.
The contest will award three winners – one each from Asia Pacific, North America and Europe – a US$25,000, and the designers will have their shoes produced and sold by Vans, experience a trip to the Vans design headquarters in Southern California, and have the opportunity to partner with Vans to donate $100,000 to a charity that will further enable creative communities.
“Our goal through Vans Global Custom Culture is to create a platform that is accessible to everyone,” said Vans senior director of global brand marketing April Vitkus. “A barrier to creativity is having access to the tools needed to create something unique, and as a brand it’s our purpose and commitment to provide a range of platforms to empower and enable individuals.”
The public will have the chance to vote for their favorite design submissions, helping determine the top 10 finalists from each geographic region, in early October. Once the top 10 have been selected, the Vans shoe customization competition finalists will receive a pair of Era shoes to apply a new design onto Vans’ literal canvas. The top 10 will be announced on December 5, where all the artist’s creations will be displayed online for a public vote.
On December 19, Vans representatives from the design and marketing teams, as well as selected art ambassadors, will choose one grand prize winner in each region.
Throughout the month of September, Vans will host creative workshops, as a way to participate and support competition participants in a collaborative environment.
Questions & Answers
Q.What prizes do the winners of the Vans shoe customisation competition receive?
What prizes do the winners of the Vans shoe customisation competition receive?
Each of the three regional winners receives US$25,000, their shoe design produced and sold by Vans, and a trip to the Vans design headquarters. They also partner with Vans to donate $100,000 to a charity supporting creative communities.
Q.When will the finalists for the competition be announced?
When will the finalists for the competition be announced?
The public will vote for their favourite designs in early October to determine the top 10 finalists from each region. These top 10 finalists will then be officially announced on December 5.
Q.How will the ultimate winners be chosen from the finalists?
How will the ultimate winners be chosen from the finalists?
After the public vote, the top 10 finalists' new designs will be displayed online for another public vote. On December 19, Vans representatives and art ambassadors will select one grand prize winner from each region.
Q.What is the purpose of the creative workshops being held by Vans?
What is the purpose of the creative workshops being held by Vans?
Throughout September, Vans is hosting creative workshops. These are intended to support participants in the competition by providing a collaborative environment for them to engage and create.