Givenchy Beauty debuts in Korea with Hyundai
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Givenchy Beauty will open its first South Korean store this month.
The cosmetics and skin-care line of the French luxury fashion house Givenchy has taken space in the Hyundai Department Store in the trendy southern Seoul district of Apgujeong.
The first store will open on July 31 and a second, at another Hyundai Department store in Sinchon, northern Seoul, will open next month.
With the huge growth of the Korean beauty industry over recent years, Givenchy Beauty believes its broad range of makeup, skincare and perfume products will appeal to local women comfortable spending on premium solutions.
Once the Givenchy Beauty stores are open, Hyundai Department Store will become the first Korean retailer to host stores from five global premium beauty brands, the others being Dior, YSL, Chanel and Tom Ford.
Questions & Answers
Q.Which specific product categories will Givenchy Beauty offer in its new South Korean stores?
Which specific product categories will Givenchy Beauty offer in its new South Korean stores?
Givenchy Beauty plans to offer a broad range of makeup, skincare, and perfume products. They believe these premium solutions will appeal to local women who are comfortable spending on such items.
Q.How many Givenchy Beauty stores are scheduled to open in South Korea, and when?
How many Givenchy Beauty stores are scheduled to open in South Korea, and when?
Two Givenchy Beauty stores are scheduled to open. The first will open on July 31 in Apgujeong, and the second will open next month in Sinchon, both within Hyundai Department Stores.
Q.Why does Givenchy Beauty anticipate success in the South Korean market?
Why does Givenchy Beauty anticipate success in the South Korean market?
Givenchy Beauty expects success due to the significant growth of the Korean beauty industry in recent years. They believe their premium makeup, skincare, and perfume products will appeal to local women.
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