Giorgio Armani consolidating brands
In this article (5)
Italian designer Giorgio Armani says he plans to consolidate his various collections under three labels as the fashion company undergoes an internal restructuring.
“There will only be three lines: Giorgio Armani, Emporio Armani and A|X Armani Exchange starting with the spring-summer 2018 season,” he says.
Armani Collezioni and Armani Jeans will be blended into the main three lines.
“There was too much confusion with so many collections,” says Armani. “Times have changed, and we have to evolve.”
Questions & Answers
Q.Which of Giorgio Armani's current labels will be discontinued under the new structure?
Which of Giorgio Armani's current labels will be discontinued under the new structure?
Armani Collezioni and Armani Jeans will no longer be standalone labels. Their collections will instead be incorporated into the three consolidated lines announced by the Italian designer, starting from spring-summer 2018.
Q.What are the names of the three new labels Giorgio Armani plans to use?
What are the names of the three new labels Giorgio Armani plans to use?
Giorgio Armani plans to consolidate his collections under three main labels. These will be Giorgio Armani, Emporio Armani, and A|X Armani Exchange. This change begins with the spring-summer 2018 season.
Q.When will the changes to the Armani brand structure officially come into effect?
When will the changes to the Armani brand structure officially come into effect?
The restructuring of Giorgio Armani's brands will take effect starting with the spring-summer 2018 season. From this point, the various collections will be organised under the three new, consolidated labels.
Q.Why has Giorgio Armani decided to reduce the number of his fashion lines?
Why has Giorgio Armani decided to reduce the number of his fashion lines?
Giorgio Armani stated that there was too much confusion with the previous number of collections. He believes that times have changed, and the company needs to evolve, leading to the internal restructuring.
Reader pulse
Is Armani's brand consolidation a smart move?
24,368 votes so far