Ginza West Hong Kong store is first outside Japan

Japanese confectionery company Confectionery West (Ginza West) has opened its first overseas store in Hong Kong, leveraging the city’s international platform to expand its business outside its home market.

Ginza West Hong Kong is located at Lee Tung Avenue, a new shopping mall in Wan Chai and sells handmade biscuits imported from Japan.

Director and representative of the Hong Kong office of Confectionery West, Baniel Cheung, said the company hopes to gain access to the upmarket cookies sector with the store in the city.

“Hong Kong is a major business hub in Asia as well as an international city with a good mix of local Hong Kong people, Mainlanders and foreigners. It is the best place to showcase our high-quality confectionery products to the world,” he said.

“Hong Kong people are very open to trying and accepting new products, and in particular Japanese food. They are also willing to spend more for high-quality confectionery products. Therefore, the new store in Hong Kong is a strategic step for us to build up our brand and expand outside our home market.”

Associate director-general of investment promotion Dr Jimmy Chiang said Hong Kong has a large number of visitors from around the world, offering excellent brand exposure for foreign investors.

“A range of advantages like a skilled workforce, a business-friendly environment and world-class transportation and logistics makes Hong Kong the ideal place for companies that aim to expand their business globally.”

Founded in 1947 and headquartered in Ginza, Confectionery West (Ginza West) is a luxury confectionery store offering high end confectionery products. Currently, the company has three luxury cafes in the Ginza, Aoyama and Yokohama areas and 19 handmade biscuit counters in major department stores and the Narita and Haneda airports.