Geox China pop up Store Opens in Beijing
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Geox China has launched a pop-up store in Beijing’s APM Plaza, with Chinese actress Jing Tian being named as the face for its latest campaign.
Geox founder Italian Mario Moretti Polegato says the fresh, lively and elegant image of the advertising campaign for China is perfect for the brand.
As well as the latest spring/summer collections, the pop-up offers patented items from the Venetian company. Its collaboration with Italian footwear designer Ernesto Esposito continues with a women’s collection.
Geox group produces classic and casual footwear and clothing for men, women and children. It derives 70 per cent of its turnover from more than 110 countries. At the end of December, the company had 10,000 multi-brand stores and 1095 dedicated stores internationally.
Questions & Answers
Q.Where exactly in Beijing has Geox China opened its new pop-up store?
Where exactly in Beijing has Geox China opened its new pop-up store?
The new Geox China pop-up store has opened in Beijing's APM Plaza. It shows the latest spring/summer collections and patented items from the Venetian company to Chinese consumers.
Q.Which specific product lines are available at Geox's new Beijing pop-up store?
Which specific product lines are available at Geox's new Beijing pop-up store?
The pop-up store offers Geox's latest spring/summer collections and patented items. It also features a women's collection, which is part of the brand's ongoing collaboration with footwear designer Ernesto Esposito.
Q.What is the global reach of Geox, based on its turnover and store presence?
What is the global reach of Geox, based on its turnover and store presence?
Geox operates in over 110 countries, generating 70 per cent of its turnover from these markets. Globally, it had 10,000 multi-brand stores and 1095 dedicated stores at the end of December.
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