Genuine Broaster Chicken launches restaurant in Lucknow
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US restaurant chain Genuine Broaster Chicken (GBC) has launched at Singapore Mall in the Uttar Pradesh capital of Lucknow.
It is the region’s first outlet of the fast-food chain, and franchise owner Atul Maurya says he plans to expand the brand throughout Uttar Pradesh and Uttarakhand this year.
The Genuine Broaster Chicken company entered India two years ago in a partnership with F&B franchise-management company Yellow Tie Hospitality. The first outlet opened in Mumbai, with plans to roll out more than 300 outlets in 40 cities across India by next year.
Founded in 1953, Genuine Broaster Chicken is known for serving pressure-fried chicken, but also offers burgers. It has a presence in 36 countries.
Questions & Answers
Q.Which company is GBC partnering with for its expansion into India?
Which company is GBC partnering with for its expansion into India?
Genuine Broaster Chicken partnered with Yellow Tie Hospitality, an F&B franchise-management company, when it entered the Indian market two years ago. This collaboration supports its planned rollout across various cities.
Q.What are the future expansion plans for Genuine Broaster Chicken in India?
What are the future expansion plans for Genuine Broaster Chicken in India?
The company aims to launch over 300 outlets across 40 Indian cities by next year. Also, the franchise owner for the new Lucknow restaurant plans to expand the brand throughout Uttar Pradesh and Uttarakhand this year.
Q.Where was the first Genuine Broaster Chicken outlet in India opened?
Where was the first Genuine Broaster Chicken outlet in India opened?
The first Genuine Broaster Chicken outlet in India was opened in Mumbai. The brand entered the Indian market two years ago through a partnership with Yellow Tie Hospitality, an F&B franchise-management company.
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