Gentle Monster unveils its third Haus Nowhere flagship
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South Korean fashion and lifestyle company Gentle Monster has opened its third Haus Nowhere store – in Shenzhen, China.
The retail space spans 6914sqm across three floors and features kiosks from its eyewear brand Gentle Monster and perfume line Tamburins, along with other curated shops and brands.
Inspired by the theme of “Insect Kingdom”, a fictional tale of the 10,000-year relationship between colossal humans, beasts, and insectoids, the store aims to evoke “unique emotions” as visitors are invited to step into the narrative and become part of the story.
The Gentle Monster section is designed with an abstractly shaped concrete mantis head, with insect-inspired objects that give off an otherworldly atmosphere.
Meanwhile, Tamburins’ section features silkworm installations and kinetic art pieces.
“Haus Nowhere Shenzhen is more than just a shopping destination,” said the company. “It is a vast universe with its own narrative.”
The Haus Nowhere Shenzhen marks the third chapter of the project, following the successful launches in Seoul and Shanghai.
Questions & Answers
Q.What is the overarching theme or concept for the new Haus Nowhere store in Shenzhen?
What is the overarching theme or concept for the new Haus Nowhere store in Shenzhen?
The store is inspired by the "Insect Kingdom" theme. This fictional tale describes a 10,000-year relationship involving colossal humans, beasts, and insectoids, aiming to evoke unique emotions in visitors.
Q.Which specific brands or product lines are featured within the new Gentle Monster flagship store?
Which specific brands or product lines are featured within the new Gentle Monster flagship store?
The store features kiosks for Gentle Monster's eyewear brand and its perfume line, Tamburins. Also, it includes other curated shops and brands to enhance the retail experience.
Q.How large is the new Haus Nowhere flagship store in Shenzhen, and how many floors does it occupy?
How large is the new Haus Nowhere flagship store in Shenzhen, and how many floors does it occupy?
The retail space in Shenzhen spans 6914 square metres. This extensive store is spread across three distinct floors, providing ample room for its various installations and product displays.
Q.Where are the other two Haus Nowhere project locations that preceded the Shenzhen opening?
Where are the other two Haus Nowhere project locations that preceded the Shenzhen opening?
The Haus Nowhere project previously launched successful stores in Seoul and Shanghai. Shenzhen marks the third chapter in this ongoing retail initiative by Gentle Monster.
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