Gentle Monster unfolds Hongdae flagship with ‘Sacrifice’ theme
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Gentle Monster has unveiled its new Hongdae flagship with a religious-inspired design theme it calls ‘Sacrifice’.
“The new theme introduces the sacred story of the Earth God and the sacrificial rituals that are offered to him,” the company said.
The first floor houses a grand gray statue holding a white sphere which is described as the ‘God’s Eye’. Adjacent to the statue is a “kinetic” object representing the brand philosophy of Gentle Monster which is “constantly observing and studying the world”.
A giant dark horse, which the company named as “a sacrifice to God”, is situated in the center of the second floor.
Under the theme of “craftsmanship”, the third floor features “eye-capturing offerings to the God” and relief-sculptures which exemplifies the brand’s story. Gentle Monster’s eyewear collections can be found on this floor.
Questions & Answers
Q.What is the primary design theme of the new Gentle Monster Hongdae flagship store?
What is the primary design theme of the new Gentle Monster Hongdae flagship store?
The store's primary design theme is 'Sacrifice', which introduces a religious-inspired story about an Earth God and the sacrificial rituals offered to him. This theme is expressed through various installations across multiple floors.
Q.What notable features can be found on the first floor of the new flagship store?
What notable features can be found on the first floor of the new flagship store?
The first floor of the store features a grand grey statue, described as holding the 'God’s Eye', and a kinetic object adjacent to it. This kinetic object represents Gentle Monster's brand philosophy of observation and study.
Q.Where are Gentle Monster's eyewear collections displayed within the store?
Where are Gentle Monster's eyewear collections displayed within the store?
Gentle Monster's eyewear collections are located on the third floor of the Hongdae flagship store. This floor also shows 'eye-capturing offerings to the God' and relief-sculptures under a 'craftsmanship' theme.
Q.What significant display is located in the centre of the second floor?
What significant display is located in the centre of the second floor?
The second floor of the store prominently features a giant dark horse in its centre. The company has explicitly named this installation 'a sacrifice to God' as part of the overall design theme.
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