Gentle Monster makes debut in London
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South Korean luxury eyewear brand Gentle Monster has opened an eye-catching new store in London.
The 450sqm store was launched in the city’s West End, representing the initial step in a broad-ranging plan to expand the firm’s business in Europe.
The new London flagship is enhanced by robotic installations and an “active volcano” described by one fashion scribe as “spectacular”. The firm has previously invested in a South Korean robotics factory.
Gentle Monster MD Garry Bott said, “We are very much focused on creating a sensory experience for the customer, even down to the individual fragrance for each of our flagship stores.”
Future stores are expected to open in Paris and Dubai.
Questions & Answers
Q.What is the primary purpose of Gentle Monster's new London store?
What is the primary purpose of Gentle Monster's new London store?
The London store marks the start of a wide-ranging plan to grow Gentle Monster's business across Europe. It is the company's first location in the city's West End, serving as a flagship for their European expansion strategy.
Q.What unique features can customers expect to find in the new London store?
What unique features can customers expect to find in the new London store?
Customers visiting the London flagship store can experience robotic installations and an "active volcano." These features contribute to the immersive sensory experience the brand aims to create, which includes a distinct fragrance for each store.
Q.Where does Gentle Monster plan to open new stores in the future?
Where does Gentle Monster plan to open new stores in the future?
Gentle Monster plans to expand its presence with future store openings in Paris and Dubai. These new locations will follow the establishment of their recent London flagship, indicating further international growth.
Q.How large is the new Gentle Monster store in London?
How large is the new Gentle Monster store in London?
The new Gentle Monster store, located in London's West End, covers an area of 450 square metres. This substantial size allows for the inclusion of its unique installations and ensures a significant retail footprint.
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