Gentle Monster flagship store opened in Guangzhou
In this article (4)
Korean eyewear brand Gentle Monster has opened its fifth flagship store for China, in Guangzhou.
It has set up in two adjacent units at the Taikoo Hui mall, which is known for its luxury boutiques.
Like other Gentle Monster flagships, the store has a themed interior design, this time with cues taken from the realm of old folk tales. It specifically zooms in on the purifying process in which spirits transcend into deities.
The space is dotted with intricate objects. Some move or make sounds, but all look colourful and exotic. White walls, ceiling and wall-mounted panelling form a neutral backdrop for the creations, while Gentle Monster’s merchandise is showcased on shelving attached to the wall panels.
Questions & Answers
Q.Where is Gentle Monster's new flagship store located in Guangzhou?
Where is Gentle Monster's new flagship store located in Guangzhou?
The new Gentle Monster store is situated in two adjoining units within the Taikoo Hui mall in Guangzhou. This particular mall is recognised for hosting various luxury boutiques and high-end retail establishments.
Q.What is the design theme of the Guangzhou Gentle Monster store?
What is the design theme of the Guangzhou Gentle Monster store?
The store's interior design draws its inspiration from old folk tales, specifically focusing on the purifying process where spirits ascend to become deities. The space features numerous colourful and exotic objects.
Q.How is Gentle Monster's merchandise displayed within the new store?
How is Gentle Monster's merchandise displayed within the new store?
Merchandise is presented on shelving units that are attached directly to the wall panels throughout the store. White walls, ceilings, and panelling provide a neutral background for these displays and the store's unique creations.
Reader pulse
Is Gentle Monster's Guangzhou flagship a smart move for China?
23,538 votes so far