General Motors To Invest $71 Million For New Design And Tech Campus In California
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General Motors said on Tuesday it would invest $71 million to establish a new campus in Pasadena, California to expand its capacity in advanced technologies such as flying cars and lunar rover vehicles.
The campus will be used for GM’s advanced design center operations which focus on developing concepts and future mobility projects that fall outside the scope of existing production vehicle programs.
General Motors said the campus will include an innovation lab and immersive technology capabilities, including augmented and virtual reality.
The campus will be used for GM’s advanced design center operations which focus on developing concept and future mobility projects.
The new site is closer to technology centers on the West Coast and creates a recruiting opportunity with its proximity to leading universities and design schools, the automaker said.
GM presented in January a futuristic flying Cadillac – a self-driving vehicle that takes off and lands vertically and carries the passenger above the streets and through the air.
The automaker’s other recent innovative developments include its commercial van business, BrightDrop, and the lunar rover concept developed with Lockheed Martin.
Questions & Answers
Q.What is the primary purpose of General Motors' new campus in Pasadena?
What is the primary purpose of General Motors' new campus in Pasadena?
The campus will expand GM’s capacity in advanced technologies like flying cars and lunar rover vehicles. It will be used for advanced design center operations, focusing on concept development and future mobility projects outside current production vehicles.
Q.What specific types of advanced technology will be explored at the new facility?
What specific types of advanced technology will be explored at the new facility?
The campus will focus on advanced technologies such as flying cars and lunar rover vehicles. It will also feature an innovation lab and immersive technology capabilities, including augmented and virtual reality, to develop future mobility concepts.
Q.Why did General Motors choose Pasadena for this new campus location?
Why did General Motors choose Pasadena for this new campus location?
Pasadena was chosen because of its proximity to technology centres on the West Coast. The location also offers a recruiting opportunity due to its nearness to leading universities and design schools.
Q.Has General Motors previously showcased any of the advanced concepts mentioned?
Has General Motors previously showcased any of the advanced concepts mentioned?
Yes, GM presented a futuristic flying Cadillac in January, which is a self-driving, vertical take-off and landing vehicle. They have also developed a lunar rover concept with Lockheed Martin and a commercial van business called BrightDrop.
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