Gelatissimo seeks new Malaysian partner

Australian gelato chain Gelatissimo is searching for a new franchise partner in Malaysia – but says its expansion strategy in Asia and beyond remains on track.

Gelatissimo’s sole store in Malaysia, at The Gardens mall in Mid Valley, closed late last year after the partnership proved less than successful, but Carlos Antonius, the company’s international franchise development manager, says it remains committed to Malaysia.

“We are currently in the market for a new franchise partner to capitalise on the brand equity already developed in Malaysia,” he told InsideRetail.Asia by email.

Meanwhile, Gelatissimo operates successfully in international markets of Singapore, the Kingdom of Saudi Arabia, Kuwait and the Philippines.

“We are working collaboratively with our existing franchise partners to further develop our presence in these markets and are continually reviewing all aspects of our operations to drive the business forward,” said Antonius.

“At the same time we are investigating additional market entry options into South East Asia and the Americas.”

Gelatissimo launched in Australia with a concept store in 2002 and after quickly finding favour with customers, commenced franchising two years later.