Gatorade enters new beverage category with ‘unflavoured’ water
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Sports drink brand Gatorade has introduced its first-ever ‘unflavored water’, Gatorade Water, entering a new category in the beverage market.
While the idea of unflavoured water may sound amusing (because water has always been flavourless), the company said its product aims to meet the hydration needs of active people.
Gatorade Water has a pH of 7.5 and is infused with electrolytes to provide a “refreshing and crisp taste”. Its bottles are also made from 100 per cent recycled plastic.
“Today’s athletes are more wellness-minded than ever, and they expect Gatorade to meet all their hydration needs, 24/7,” said Anuj Bhasin, chief brand officer, of Gatorade.
“Gatorade Water is an all-day hydration option for all active people, no matter who they are or how they move, from the leader in sports fuel that they know and trust.”
Gatorade Water is available in the US currently, via Amazon or at gatorade.com.
Questions & Answers
Q.What is the key difference between Gatorade Water and regular water?
What is the key difference between Gatorade Water and regular water?
Gatorade Water is infused with electrolytes and has a pH of 7.5. The company states this provides a refreshing and crisp taste, aiming to meet the hydration needs of active people.
Q.Who is the target audience for Gatorade Water?
Who is the target audience for Gatorade Water?
The product is aimed at active people who are wellness-minded. Gatorade sees it as an all-day hydration option for all active individuals, regardless of their activity level or type.
Q.What sustainable features does the Gatorade Water product have?
What sustainable features does the Gatorade Water product have?
The bottles used for Gatorade Water are made from 100 per cent recycled plastic. This addresses a growing consumer interest in environmentally friendly packaging options.
Q.Where is Gatorade Water currently available for purchase?
Where is Gatorade Water currently available for purchase?
Gatorade Water is presently available in the US. Consumers can buy it online through Amazon or directly from the gatorade.com website.
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