Garuda targeting Rp386 billion transactions during travel fair
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PT Garuda Indonesia is targeting transactions of up to Rp386 billion in ticket sales during the Garuda Travel Fair (GATF) Phase II in 2016, to be held in 18 cities in Indonesia.
Commercial Director of Garuda Indonesia A. Toni Soetirto said at a press conference here on Thursday that for Jakarta alone, the company targets sales transactions amounting to Rp225 billion and 80 thousand visitors.
“The implementation of GATFs second phase provides an opportunity for service users to receive attractive offers,” he stated.
In addition, he targeted a 3 to 4 percent increase in occupancy rate (load factor) compared with the off-season or low season.
“In the third quarter, the interest of the public is higher,” he remarked.
The overall target for transactions, he added, was higher than that of GATF Phase I, which raised Rp350 billion, and in Jakarta alone raised Rp179 billion, with 69 thousand visitors.
Soetirto said GATF Phase II will be held in 18 major cities: Jakarta, Bandung, Medan, Lampung, Palembang, Semarang, Solo, Yogyakarta, Surabaya, Denpasar, Lombok, Kupang, Balikpapan, Makassar, Manado, Ambon, Timika, and Jayapura.
“Through this travel fair, the customers get the best prices and attractive packages,” he stated.
Soetirto said Garuda Indonesia is also working with its subsidiary, Citilink Indonesia, as well as a number of travel agents to participate in the exhibition being held at the Jakarta Convention Center for three days from October 7 to 9.
For the seventh time, Garuda will collaborate with Bank Negara Indonesia (BNI) as its bank partner in organizing the exhibition.
On the same occasion, Director of Consumer Banking BNI Anggoro Eko Cahyo said BNI would offer a variety of promotions and convenient services for customers at the exhibition.
Among them, BNI credit card holders will receive 600 cashback tickets per day with a value up to Rp1 million, while the banks debit card holders will have a similar offer.
“We appreciate Garuda Indonesias invitation to partner with them again and share profits, values, and so on,” Cahyo noted.
Questions & Answers
Q.What is the overall target for ticket sales at GATF Phase II?
What is the overall target for ticket sales at GATF Phase II?
Garuda Indonesia is targeting up to Rp386 billion in ticket sales during GATF Phase II. This figure is higher than the Rp350 billion raised during GATF Phase I.
Q.How many visitors is Garuda Indonesia expecting at the Jakarta event?
How many visitors is Garuda Indonesia expecting at the Jakarta event?
For the Jakarta event alone, Garuda Indonesia is targeting 80 thousand visitors. This is an increase from the 69 thousand visitors recorded in Jakarta during GATF Phase I.
Q.Which partner bank is collaborating with Garuda Indonesia for the travel fair?
Which partner bank is collaborating with Garuda Indonesia for the travel fair?
Garuda Indonesia is collaborating with Bank Negara Indonesia (BNI) as its bank partner for the exhibition. BNI will offer various promotions and services for customers attending the event.
Q.What additional operational improvement does Garuda Indonesia expect from GATF Phase II?
What additional operational improvement does Garuda Indonesia expect from GATF Phase II?
Garuda Indonesia is targeting a 3 to 4 percent increase in its occupancy rate, also known as load factor. This improvement is expected compared to the off-season or low season period.
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