Gap, Kanye West launch new label Yeezy Gap

US fashion apparel retailer Gap has teamed with rapper Kanye West’s brand Yeezy to launch a range bearing the Yeezy Gap label.

The partnership marks the circular relationship between the entrepreneur and Gap as Kanye used to work in a Gap store when he was a teenager in Chicago, before his music career took off.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap.

The company said the new range will offer modern basic designs for men, women and kids with accessible price points. To celebrate the partnership, the Chicago Gap store features a giant message from West together with a logo for Yeezy Gap line.

The products are scheduled to launch at Gap stores in the first half of next year.