Gap, Kanye West launch new label Yeezy Gap
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US fashion apparel retailer Gap has teamed with rapper Kanye West’s brand Yeezy to launch a range bearing the Yeezy Gap label.
The partnership marks the circular relationship between the entrepreneur and Gap as Kanye used to work in a Gap store when he was a teenager in Chicago, before his music career took off.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap.
The company said the new range will offer modern basic designs for men, women and kids with accessible price points. To celebrate the partnership, the Chicago Gap store features a giant message from West together with a logo for Yeezy Gap line.
The products are scheduled to launch at Gap stores in the first half of next year.
Questions & Answers
Q.When can customers expect to see the new Yeezy Gap products in stores?
When can customers expect to see the new Yeezy Gap products in stores?
The new range is scheduled to become available in Gap stores during the first half of next year. The partnership was announced with a celebratory message and logo displayed in the Chicago Gap store.
Q.What type of clothing will the Yeezy Gap line offer?
What type of clothing will the Yeezy Gap line offer?
The new collection will feature modern basic designs for men, women, and children. The company has also stated that these items will be available at accessible price points for consumers.
Q.What is Kanye West's history with Gap before this partnership?
What is Kanye West's history with Gap before this partnership?
Kanye West previously worked in a Gap store in Chicago when he was a teenager. This collaboration marks a return to the company for the entrepreneur, according to Gap's global head, Mark Breitbard.
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