Game Your Way to a Job at Julius Baer

The Swiss bank is launching its own video game to attract future tech talent. In an effort to attract future tech talent, Swiss bank Julius Baer is offering its own game on the video game platform Roblox where candidates can take the Be Baer Challenge in the metaverse, the bank announced Monday.

How many times must children have heard their parents admonish get off of the computer and go play outside, or do your homework and stop playing games?

Now they can play and look for a job.

The Julius Baer Challenge was launched on April 11 and requires the users to employ logical and analytical thinking, creativity, and speed in a gaming environment. Players can create their own avatar which can roam around the bank’s virtual headquarters in Zurich in 3D. The challenge has four different levels where prizes can be won, and a showroom that informs players about jobs and benefits at the bank.

We are thrilled to have been able to implement this unconventional approach to attract tech talent. We wanted to bring a ‘Super Mario’ aspect to the banking world. Gaming requires curiosity, agility, and a drive to advance to the next level. These skills are highly sought after in a banking environment said Guido Ruoss, global head of human resources at the bank.

The Be Baer Challenge was designed in partnership with E-Sports and gaming experts aimed at creating an inspiring location in the Roblox metaverse. Founded in 2004, Roblox is a global gaming platform with 55 million daily active users with video games are available on PCs, Xbox, and cell phones. There are currently 9.6 million developers on the platform.

Maybe now, kids will be hearing from their parents «what are you doing outside? Come in and get on the computer and look for a job!»