Future of DKNY India in doubt
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DKNY India may quit the market after failing to generate sustainable profits.
While mall executives and DKNY store managers have confirmed the exit, India franchisee DLF Brands has denied the US fashion brand is completely leaving the country, says the Economic Times.
DLF Brands head Timmy Sarna says the company has closed “a few” stores but will continue to run four outlets, all in DLF-owned malls in the National Capital Region.
He says two loss-making stores have been closed, one in Kolkata and the other in Mumbai.
However, Fashion Network says sources have told it that the DKNY outlet in DLF’s Mall of India in Noida is closing.
It quotes another source as saying the outlet in DLF Place Mall in Saket is closing next month.
Questions & Answers
Q.Which entity is the India franchisee for DKNY?
Which entity is the India franchisee for DKNY?
DLF Brands is the India franchisee for the US fashion brand DKNY. Timmy Sarna is the head of DLF Brands, which has denied DKNY is completely leaving the country despite store closures.
Q.How many DKNY stores does DLF Brands intend to keep open in India?
How many DKNY stores does DLF Brands intend to keep open in India?
DLF Brands intends to continue running four DKNY outlets in India. All of these remaining stores are located in DLF-owned malls within the National Capital Region.
Q.Which specific DKNY stores are confirmed to be closing or have already closed?
Which specific DKNY stores are confirmed to be closing or have already closed?
Two loss-making stores, one in Kolkata and one in Mumbai, have been closed. Sources also indicate the outlet in DLF’s Mall of India in Noida is closing, and the Saket store is closing next month.
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