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Furla to showcase FW16 collection in Singapore

By Sarah ChenSingapore
2 min read
FURLA FW14 DP ALICE MIST
FURLA FW14 DP ALICE MIST
In this article (5)

Italian luxury leathergoods supplier Furla will showcase its FW16 collection at the upcoming Tax Free World Association Singapore show in May.

According to the company, the new Furla bags embody the rebellious spirit, typical of the music scene, from rock to pop and influenced by a metropolitan tribal beat in its more modern interpretation.

The bags are decorated with laser cuts, which add 3D effects and create kaleidoscopic patterns, embellished with golden studs. The new Furla Loop bag, for example, has fringes emphasising movement and femininity.

Shoulder straps, the season’s protagonists, recall guitar-like straps and are enriched with details and weave effects. The leathers are smooth, supple and soft and adapt to the body. Perfectly on-trend, charms convey a personal touch to each bag, making it special for every occasion.

The colour palette is sharp and well-defined, veering from black to blues to army green with touches of deep red and metal sparkles.

The Furla Valentina and Furla Club bags are characterised by a new and colourful camouflage pattern that becomes a manifesto of the fervent cultural mixes of big cities, especially when matched to the new tribe tattoo themed straps and tags.

The Furla Metropolis bag has evolved into a “creative laboratory” where new dimensions, craftsmanship and materials are developed and enriched.

Also being shown is the new travel-retail exclusive Furla bag, a limited-edition set of three crossbody bags in Saffiano leather, each with a smaller detachable pouch inside. Available in three colour combinations: Lampone & Magnolia, Onyx & Gold, and Cobalto & Silver, each bag has an adjustable and detachable strap.

Furla global travel retail director Gerry Munday said: “Asia is extremely important to the Furla brand and accounts for 35% of our global business in travel-retail. We are seeing significant growth in all areas, with a 36% sales increase in 2015 thanks to our presence now in 48 countries with a total of 195 airport doors versus 174 in 2014. We also have some exciting projects being finalised which will be announced in due course.

“I’m confident this growth will continue as we continue to bring out collections that break the mould in terms of innovation, design and styling. The FW16 collection has already received incredible feedback and, with the addition of our latest travel-retail exclusive, we are looking forward to a very successful and productive week in Singapore this year.”

Questions & Answers

Q.

What percentage of Furla's global travel retail business does Asia account for?

A.

Asia is extremely important to Furla and accounts for 35% of their global business in travel-retail. The company saw significant growth in all areas during 2015.

Q.

What growth did Furla experience in travel-retail sales in 2015?

A.

Furla experienced a 36% sales increase in travel-retail in 2015. This was due to their presence in 48 countries with 195 airport doors, up from 174 in 2014.

Q.

What characterises the new travel-retail exclusive Furla bag?

A.

The new travel-retail exclusive bag is a limited-edition set of three Saffiano leather crossbody bags. Each includes a smaller detachable pouch inside and comes with an adjustable, detachable strap.

Q.

Which specific bag designs feature the new camouflage pattern?

A.

The Furla Valentina and Furla Club bags are characterised by a new and colourful camouflage pattern. This can be matched to the new tribe tattoo themed straps and tags.

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