Furla Asia sales boosts its global growth

Furla Asia sales soared a stunning 50 per cent last year, powering the brand’s global sales to €499 million (US$618 million).

Revenue from Asia-Pacific now accounts for 24 per cent of global sales and that share is steadily rising.

Sales in Japan, a separate reporting division, increased by 15.4 per cent, while sales in its largest region, Europe, Middle East and Africa, were up 12.9 per cent, now representing 46 per cent of global sales.

In Australia, where Furla purchased back the distribution rights to its brand from Luxury Retail Group (LRG) last year, sales rose 60 per cent. Earlier this year the company revealed plans to double its store presence Down Under from its 15 initial locations on the east coast.

Globally Furla’s earnings increased by 34.1 per cent last year on sales up 20 per cent.

“The 500 million euros goal is something to be very proud of and motivation to keep evolving,” said CEO Alberto Camerlengo. “The organic sales growth data is the most relevant, as it confirms that the company is on solid financial ground, thanks to the excellence of the brand and the quality of the product and Italian design we offer our customers. The company’s widespread growth across all markets reflects our efforts in further strengthening our distribution network and investing in research and product innovation.”

Meanwhile, Furla continues to buy back distributorships around the world, the latest market being Singapore. Camerlengo said the brand will increase its store count in the city state, hoping to attract Chinese tourists as well as local shoppers.