Furla appoints Giorgio Presca as its new CEO
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Italian luxury brand Furla has announced the appointment of Giorgio Presca as the group’s new chief executive officer, effective immediately.
Presca will succeed COO Devis Bassetto, who temporarily held the position of CEO since April, following the exit of Mauro Sabatini.
Presca joins the Bologna-based company with 30 years of fashion industry experience.
He most recently served as CEO of Clarks, prior to which he held the same position at Golden Goose, Geox and Citizens of Humanity.
Additionally, he has also worked in executive positions for a number of fashion brands such as Diesel and Levis.
“I am delighted that Giorgio Presca joins Furla as CEO, he is a skilled leader with a strong ability in reinforcing global fashion brands and driving profitable and safe growth,” said Giovanna Furlanetto, president of Fondazione Furla, in a release.
Furlanetto continued: “Mr Presca shares our values and our determination to establish Furla as a real democratic brand, the only Italian brand in its category. This appointment also stands to highlight my whole family’s willingness to continue with the full control of our business and lead it into the future.”
Questions & Answers
Q.Who was the temporary chief executive officer before Giorgio Presca's appointment?
Who was the temporary chief executive officer before Giorgio Presca's appointment?
Devis Bassetto, the company's COO, temporarily held the position of CEO since April. He stepped in after Mauro Sabatini's departure and has now been succeeded by Giorgio Presca at the Italian luxury brand.
Q.What is Giorgio Presca's prior experience in the fashion industry?
What is Giorgio Presca's prior experience in the fashion industry?
Presca brings 30 years of fashion industry experience, having previously served as CEO of Clarks, Golden Goose, Geox, and Citizens of Humanity. He also held executive roles at brands like Diesel and Levi's.
Q.What is Giovanna Furlanetto's vision for Furla under the new leadership?
What is Giovanna Furlanetto's vision for Furla under the new leadership?
Giovanna Furlanetto states that Mr. Presca shares their determination to establish Furla as a 'real democratic brand' and the only Italian brand in its category. She believes he will reinforce global brands and drive profitable growth.
Q.What does this appointment signify regarding the Furlanetto family's involvement in the business?
What does this appointment signify regarding the Furlanetto family's involvement in the business?
Giovanna Furlanetto highlighted that this appointment underlines her family's continued commitment. It shows their willingness to maintain full control of their business and to lead it into the future.
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