Funko Pop to launch first Southeast Asian store in the Philippines
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US lifestyle brand Funko is set to open its first Southeast Asian store this June in the Philippines through a partnership with local distributor Funtastik Enterprises.
Located in SM Mall of Asia – one of the largest shopping centres in the region – the immersive retail space will feature exclusive product drops and interactive zones celebrating popular entertainment, sports, music, and anime franchises.
The store will carry a wide range of collectibles, including the Funko Pop! vinyl figures, Bitty Pop!, Loungefly accessories, and Manila-exclusive apparel and merchandise.
Cynthia Williams, CEO of Funko, said the Philippines has consistently ranked as one of Asia’s strongest-performing markets.
“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities,” said Williams.
“We’ve seen great success with similar licensed stores in the Middle East, and we’re excited to bring that same momentum here.”
She added that the new store would help deepen the brand’s local retail footprint and deliver more direct-to-consumer experiences.
“By enhancing direct-to-consumer experiences, we’re eager to inspire connection, self-expression, and fun for our fans – wherever they are in the world,” she concluded.
Established in 1998, Funko is a US-based company known for its licensed pop culture merchandise, including vinyl figurines, bobbleheads, plush toys, action figures, apparel, and games.
Questions & Answers
Q.What kind of products will be sold at the new Funko Pop store?
What kind of products will be sold at the new Funko Pop store?
The store will offer a wide range of collectibles, including Funko Pop! Vinyl figures, Bitty Pop!, and Loungefly accessories. It will also stock Manila-exclusive apparel and merchandise for local fans.
Q.Why did Funko choose the Philippines for its first Southeast Asian store?
Why did Funko choose the Philippines for its first Southeast Asian store?
The Philippines has consistently been a strong-performing market in Asia for Funko. The brand aims to expand its presence in engaged and fast-growing fan communities, following success with similar stores elsewhere.
Q.Where will the new Funko Pop store be located in the Philippines?
Where will the new Funko Pop store be located in the Philippines?
The immersive retail space is set to open in SM Mall of Asia, which is noted as one of the largest shopping centres in the region. This location aims to deepen Funko's local retail footprint.
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