Funko Pop to launch first Southeast Asian store in the Philippines

US lifestyle brand Funko is set to open its first Southeast Asian store this June in the Philippines through a partnership with local distributor Funtastik Enterprises.

Located in SM Mall of Asia – one of the largest shopping centres in the region –  the immersive retail space will feature exclusive product drops and interactive zones celebrating popular entertainment, sports, music, and anime franchises.

The store will carry a wide range of collectibles, including the Funko Pop! vinyl figures, Bitty Pop!, Loungefly accessories, and Manila-exclusive apparel and merchandise.

Cynthia Williams, CEO of Funko, said the Philippines has consistently ranked as one of Asia’s strongest-performing markets.

“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities,” said Williams.

“We’ve seen great success with similar licensed stores in the Middle East, and we’re excited to bring that same momentum here.”

She added that the new store would help deepen the brand’s local retail footprint and deliver more direct-to-consumer experiences.

“By enhancing direct-to-consumer experiences, we’re eager to inspire connection, self-expression, and fun for our fans – wherever they are in the world,” she concluded.

Established in 1998, Funko is a US-based company known for its licensed pop culture merchandise, including vinyl figurines, bobbleheads, plush toys, action figures, apparel, and games.