Funding boost for FashionValet

Malaysia-based eCommerce fashion company FashionValet has received a “multi-million-dollar” funding from Start Today, which runs Japanese online fashion mall ZozoTown.

FashionValet co-founder/CEO Fadzarudin Anuar says the move is “clearly more than a financial investment”, and that Start Today’s experience in building ZozoTown will prove invaluable as FashionValet charts its next stage of growth around the region.

“FashionValet has done an amazing job of developing high-demand brands and products from local designers,” says Start Today CDO Koji Yanagisawa. “We feel there is a lot we can share with them with respect to back-end operations.”

Founded in 2010 by Fadzarudin and his blogger wife Vivy Yusof, FashionValet sells fashion apparel, shoes and accessories, and in 2014 alone had total revenue of more than $1.2 billion. Over the past 12 months it claims to have doubled its revenue, and set up a presence in Indonesia and Singapore. The company has more than 500 Southeast Asian brands, with half from Malaysia and 180 from Indonesia, and 40 per cent of its online sales come from international customers.

It first physical store was in Kuala Lumpur, with a second scheduled to open along Singapore’s Orchard Rd this year.

Start Today’s investment in FashionValet comes exactly a year after the startup’s Series A round, led by Silicon Valley-based Elixir Capital. Internet company MYEG also invested in the company in 2012.

Founded in 1998, Start Today is based in Chiba, Japan.