Funday Sweets launches new low-sugar sour cola gummies

Funday Natural Sweets has announced Sour Cola Gummies as the latest addition to its line-up of better-for-you confectionery.

In line with the rest of the Funday Natural Sweets range, the Sour Cola Gummies have no sugar added, no sugar alcohols, and only natural colours and flavours, and each bag contains seven grams of prebiotic fibre.

The launch will be backed by more than 200 influencers, with a reach of more than 13 million followers, in a combined marketing attempt to reach more Australians who are looking for a healthier confectionery alternative.

Funday Natural Sweets’ Sour Cola Gummies launch today through Woolworths, Ampol Foodary, Chemist Warehouse, Harris Farms, and health food and independent supermarkets across Australia. They will also be available at Chemist Warehouse in New Zealand, as well as in the Asian and Middle Eastern markets.

And in news that will help Funday Natural Sweets to push further into the petrol and convenience channel, the brand has announced that it has just signed up with Australia’s leading national confectionery distributor, The Distributors.

Founder Daniel Kitay says that in the two years since the company has launched, he has observed that the appetite in Australia for better-for-you confectionery has been steadily growing.

“Our goal is to continue to surprise our existing fanbase with new, exciting flavours and to win over people who haven’t tried our range yet. People are always surprised by how amazing natural lollies can taste once they try them,” he says.