French furniture brand Roche Bobois opens showroom in Singapore
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French high-end furniture brand Roche Bobois has announced the opening of its Singapore showroom with a brand new design concept. The 5300sqft Roche Bobois Singapore showroom is located in the Boon Siew Building on Bukit Timah Road features an expansive floor-to-ceiling window to frame the brand’s collections, designed to resemble a jewel box from a distance.
“Singapore is a city known for its appreciation of modernity and open-mindedness and these ideals are central to the Roche Bobois brand”, said company CEO Gilles Bonan.
“This opening demonstrates the brand’s ambitions in Asia; we are already present in China, Hong Kong, South Korea, the Philippines, Japan, Vietnam and India and we intend to increase our presence in this strategic part of the world.”
Roche Bobois operates more than 265 showrooms in more than 55 countries. After 17 new stores opened in 2017, it continued its growth last year in cities such as Hanoi, Washington, Tokyo and San Diego, with the Roche Bobois Singapore showroom its latest globally.
Questions & Answers
Q.What is the new showroom’s size and where is it located?
What is the new showroom’s size and where is it located?
The Roche Bobois Singapore showroom measures 5300 square feet. It is situated in the Boon Siew Building, which can be found on Bukit Timah Road. The showroom's design includes a large floor-to-ceiling window.
Q.What design concept has been used for the new Singapore showroom?
What design concept has been used for the new Singapore showroom?
The new Singapore showroom features a brand new design concept. It incorporates an expansive floor-to-ceiling window, intended to frame the brand's collections. From a distance, this design makes the showroom resemble a jewel box.
Q.Why did Roche Bobois choose Singapore for a new showroom?
Why did Roche Bobois choose Singapore for a new showroom?
CEO Gilles Bonan stated that Singapore is known for its appreciation of modernity and open-mindedness, ideals central to the brand. This opening also demonstrates Roche Bobois' ambition to increase its presence in the strategic Asian market.
Q.In how many countries does Roche Bobois currently operate showrooms?
In how many countries does Roche Bobois currently operate showrooms?
Roche Bobois currently operates more than 265 showrooms across more than 55 countries worldwide. This includes established presences in several Asian countries like China, Hong Kong, and Japan, with Singapore being the latest addition.