French coffee chain Malongo Looking at Southeast Asia
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French coffee shop chain Malongo is expanding into Southeast Asia.
After the successful opening of two outlets in the Philippines last year, the organic-coffee company is eyeing more stores in the region, targeting Vietnam, Thailand, Indonesia and Singapore.
Malongo is seeking investors interested in growing the brand’s presence in their local market via a licensing model. The new stores will be based on the outlets opened in the Philippines.
Located at One Bonifacio in BGC, the first Philippine store features a French-heritage led design, serves coffee sourced from multiple countries, and promises a commitment to eco-consciousness.
Roasters since 1934, Malongo is a family-run firm. More than half of Malongo’s coffees and all of its teas hold organic AB certification, including a guarantee that no fertilisers or pesticides are used in farming.
Questions & Answers
Q.Which specific countries in Southeast Asia is Malongo targeting for new stores?
Which specific countries in Southeast Asia is Malongo targeting for new stores?
Malongo is planning to expand its presence in Vietnam, Thailand, Indonesia, and Singapore. The company aims to open more outlets in these markets after its initial success in the Philippines.
Q.How is Malongo looking to expand its brand in Southeast Asia?
How is Malongo looking to expand its brand in Southeast Asia?
Malongo is seeking investors to grow its brand presence in local markets. This expansion will operate through a licensing model, replicating the successful outlets already established in the Philippines.
Q.What are the key characteristics of the Malongo coffee shops that have opened in the Philippines?
What are the key characteristics of the Malongo coffee shops that have opened in the Philippines?
The Philippine stores feature a French-heritage led design and serve coffee from various countries. They are committed to eco-consciousness and are located at One Bonifacio in BGC.
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