French bakery Brioche Doree to debut in India
In this article (4)
French Bakery Brioche Doree on Saturday launched its first store in India in partnership with HR Bakers, promoted by Haldiram Managing Director (MD) Ashish Agarwal. The store is in Connaught Place. “Internationally acclaimed Parisian French Bakery Brioche Doree launched its first exclusive store in India with HR Bakers at Connaught Place, New Delhi,” the statement said.
According to a HR Baker statement, the Haldiram MD entered into a “master franchise agreement” with the French brand.
“Brioche Doree is known to be the second largest bakery/cafe chain in the world. The store of the brand in India has been curated in 100 percent vegetarian avatar,” it said.
Agarwal has invested about Rs 4-5 crore in the brand and said HR Bakers is open to exploring more synergistic tieups with other brands.
Agarwal said four more outlets in the National Capital Region and other markets are expected in the first year of operations.
The outlet has started serving delicacies French Bakery is known for.
Questions & Answers
Q.Which company is bringing Brioche Doree to India?
Which company is bringing Brioche Doree to India?
HR Bakers, promoted by Haldiram Managing Director Ashish Agarwal, has partnered with Brioche Doree to launch the brand in India. They entered into a master franchise agreement with the French bakery.
Q.What is unique about the Indian Brioche Doree store compared to its international counterparts?
What is unique about the Indian Brioche Doree store compared to its international counterparts?
The store in India has been curated to be 100 percent vegetarian. This differs from the international offerings, aligning the menu with local market preferences.
Q.How many new Brioche Doree outlets are planned for the first year of operation in India?
How many new Brioche Doree outlets are planned for the first year of operation in India?
Ashish Agarwal expects four more outlets to open in the first year of operations. These are planned for the National Capital Region and other markets beyond the initial Connaught Place location.
Reader pulse
Is Brioche Doree's vegetarian India strategy a smart move?
22,329 votes so far