Fred Segal plans expansion in India
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US luxury fashion retailer Fred Segal is planning to expand its business in Asia with new stores opening in Taiwan and Malaysia.
The move picks up on previously delayed plans to grow internationally that were announced four years ago. New CEO Allison Samek is launching the new stores after an austerity period during which several outlets were shuttered.
The 3200sqft store in Kuala Lumpur will be set up in the 1 Utama shopping center and include a cafe, retailing a mix of established labels. The Taipei store will be a Frierson-branded flagship spanning two floors across over 7000sqft of retail space. Both locations will open next month.
“We really looked to the local operating partner to give us feedback on what works in their marketplace and then bought specifically for that demographic,” said Samek.
The firm is simultaneously establishing its first presence in Europe with outlets in Switzerland.
Questions & Answers
Q.Which specific cities will Fred Segal's new Asian stores be located in?
Which specific cities will Fred Segal's new Asian stores be located in?
The new Asian stores for Fred Segal will be located in Kuala Lumpur, Malaysia, and Taipei, Taiwan. The Kuala Lumpur store will be in the 1 Utama shopping centre, while the Taipei store will be a Frierson-branded flagship.
Q.What is the approximate size of the new Fred Segal stores planned for Asia?
What is the approximate size of the new Fred Segal stores planned for Asia?
The new Fred Segal store in Kuala Lumpur will be 3200 sq ft. The Taipei store, branded as Frierson, will be larger, spanning two floors and covering over 7000 sq ft of retail space.
Q.When are the new Fred Segal stores in Asia expected to open their doors to customers?
When are the new Fred Segal stores in Asia expected to open their doors to customers?
Both the Fred Segal store in Kuala Lumpur and the Frierson-branded flagship in Taipei are scheduled to open next month. This is the brand's renewed international expansion efforts.
Q.How did Fred Segal decide on the specific product offerings for its new Asian locations?
How did Fred Segal decide on the specific product offerings for its new Asian locations?
Fred Segal's CEO, Allison Samek, stated that they relied on feedback from their local operating partner. This allowed them to understand what works in the specific marketplace and then buy products tailored for that demographic.
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