Fred Segal opens Kobe store

American fashion retailer Fred Segal has opened its third store in Kobe, expanding its footprint in Japan.

Spread over the first and second floors of a Daimaru affiliated shop in Shosen Mitsui Building, Kyu-kyoryuchi area, the 1175 sqm store features an all-white interior.

Fred Segal brings exclusive lines from the US such as SMN jeans, Jaguar Design shirts, Delfina Balda skirt and tops, Thomas Wylde swimwear and scarves, and Sigerson Morrison shoes.

Brands such as LA’s Atelier & Repairs, Buaiso are displayed in the “Sunset” showroom along with “La Cienega” VIP salon.

The store’s second floor offers a new dining concept called The Cellar at Fred Segal with a wine bar and restaurant featuring more than 200 varieties of California wine and cuisine.

The Cellar mirrors the experiential retail trend with a focus on dining, and California flavours specifically, which, like its fashion, is considered an enviable novelty in Asia.