Francois Kohler Takes the Helm at LVMH: New Chapter for Luxury in South & Southeast Asia

Francois Kohler has been named the new president for South and Southeast Asia by luxury giant LVMH, effective February 23. Kohler succeeds Chris Chong, who is venturing into new professional pursuits.

In his new role, Kohler will be reporting directly to LVMH Group MD, Stephane Bianchi. His key responsibilities will encompass overseeing the group’s operations and expansion across the dynamic and strategically crucial regions of South and Southeast Asia. LVMH identifies these regions as integral to the growth of its Maisons.

Bringing Experience and Expertise to the Role

Kohler is set to utilize his extensive experience at both group and Maison levels, with a particular emphasis on retail network development and client strategy. He is expected to significantly contribute to the ongoing growth of LVMH’s presence in the region.

Bianchi has expressed his confidence in Kohler’s leadership abilities, entrepreneurial spirit, and cultural adaptability. He also commended Kohler’s proven track record in retail network development as an asset to maximize developmental opportunities.

Bianchi also took this opportunity to extend his gratitude towards Chris Chong for his significant contributions to the group’s regional presence. He credited Chong for strengthening local synergies to stimulate and maintain growth in South Asia.

Optimism Amid Challenges

Earlier this year, LVMH reported that its fourth-quarter sales had surpassed initial predictions. This instilled a sense of optimism about a potential rebound in the luxury sector. However, the sector continues to face challenges such as trade tensions, a depreciating dollar, and high gold prices.