Forever 21 expand on activewear

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US fast-fashion retailer Forever 21 has launched its activewear collection globally at its stores and on its website.
The Forever 21 Activewear Collection provides low-, medium- and high-impact pieces in an array of soft and neon hues.
The Fit and Run assortment is designed for high-impact activity and features bold prints, sweat resistance, matching sets and lightweight jackets.
The Booty Sculpt assortment is designed for medium-impact activity and aims to highlight and define curves. It features black and charcoal hues, with high-waisted shorts, capris and leggings with power mesh inserts.
For low-impact activity, the Dance and Yoga assortment features soft tones and delicate styles such as loose-fitting joggers and wrap-around tops designed for layering.
With its headquarters in Los Angeles, Forever 21 was founded in 1984 and has more than 730 stores in 48 countries including Australia, China, Hong Kong, India, Japan, Korea and the Philippines.
Questions & Answers
Q.What types of activities is the new activewear collection designed for?
What types of activities is the new activewear collection designed for?
The Forever 21 Activewear Collection includes pieces for low-, medium- and high-impact activities. These are categorised into Fit and Run, Booty Sculpt, and Dance and Yoga assortments, each tailored to specific intensity levels and styles.
Q.Which specific garments are available for high-impact activities in the collection?
Which specific garments are available for high-impact activities in the collection?
The Fit and Run assortment, designed for high-impact activity, includes items with bold prints, sweat resistance, matching sets, and lightweight jackets. These are intended to support more strenuous physical exertion.
Q.What design features are incorporated into the activewear for medium-impact activities?
What design features are incorporated into the activewear for medium-impact activities?
For medium-impact activity, the Booty Sculpt assortment features black and charcoal hues. Key items include high-waisted shorts, capris, and leggings, all designed with power mesh inserts to highlight and define curves effectively.
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