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Ford’s Quarterly China Sales Rise For The First Time In Three Years

By Sarah Chen
1 min read
Ford Figo
Ford Figo
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Ford Motor Co said its China vehicle sales increased 3 percent in April-June from a year earlier, its first quarterly sales rise in the world’s biggest auto market in almost three years.

Ford has been seeking to recover from a slump in sales unprecedented for a major global automaker in China, with sales sinking 26 percent last year after a 37 percent drop in 2018.

Company sources have previously said those sales were hurt by an aging model lineup, a breakdown in relationships with its joint venture partners and dealers, as well as missteps by past management teams.

China sales for the second quarter climbed to 158,589 units, Ford said in a statement, attributing the rise to a stronger vehicle lineup including new sport-utility vehicles and locally-made luxury Lincoln cars and “strong demand following the lifting of COVID-19 pandemic restrictions”.

By contrast, rival General Motors said its sales in China for the quarter declined 5.3 percent to 713,600 units.

Industry-wide vehicle wholesale sales rose 4.4 percent in April and 14.5 percent in May and are expected to grow 11 percent in June, the China Association of Automobile Manufacturers has said.

In China, Ford makes cars through its joint ventures with Chongqing Changan Automobile Co Ltd and Jiangling Motors Corp Ltd (JMC).

In the United States, where sales have been hit by lockdowns and travel restrictions, Ford’s sales plunged 33 percent during the quarter.

Questions & Answers

Q.

What specifically drove Ford's sales increase in China during the second quarter?

A.

Ford attributed the rise to a stronger vehicle lineup, including new sport-utility vehicles and locally-made luxury Lincoln cars. Strong demand following the lifting of COVID-19 pandemic restrictions also contributed to the sales increase.

Q.

How did Ford's sales performance in China compare to its main rival and the overall market trend?

A.

Ford's China sales rose 3 percent, while rival General Motors saw a 5.3 percent decline. The industry-wide vehicle wholesale sales in China grew by 4.4 percent in April and 14.5 percent in May.

Q.

What issues previously affected Ford's sales in China before this recent recovery?

A.

Company sources previously indicated that sales were hurt by an aging model lineup, a breakdown in relationships with its joint venture partners and dealers, and missteps by past management teams.

Q.

What was the total number of vehicles Ford sold in China during the second quarter?

A.

Ford sold 158,589 units in China during the second quarter. This marked a 3 percent increase compared to the same period a year earlier, representing the first quarterly rise in almost three years.

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