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Ford’s China sales post strongest growth of year in June

By Rajiv MenonChina
1 min read
Ford Kuga 2017 hd
Ford Kuga 2017 hd
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Ford Motor Co said its China sales surged 15 percent in June, their strongest pace of the year, as the industry puts the phasing out of a tax cut behind it, adding that it was optimistic about the outlook for the second half.

Peter Fleet, Ford’s Asia-Pacific chief, said the first quarter had been difficult after a tax on car purchases rose to 7.5 percent from 5 percent previously.

Although Ford’s China sales declined 7 percent in the first-half from the same period a year ago, they were up 7 percent in the second quarter. Sales for June alone climbed to more than 100,000 vehicles.

“I would expect to see for the third-quarter strong single digit percentage growth (for) the industry. That’s certainly how it looks to us based on the run rate and how the month of July has opened up,” Fleet said.

Ford’s level of discounting tracked an overall 4 percent price decline for the industry so far this year, he said.

“I’m not interested in driving our prices down to drive market share,” Fleet said.

Questions & Answers

Q.

What caused the first quarter to be challenging for Ford’s sales in China?

A.

The first quarter was difficult because a tax on car purchases in China rose from 5 percent to 7.5 percent. This increased cost likely impacted consumer demand and sales figures.

Q.

Did Ford’s China sales improve during the second quarter compared to the first half?

A.

Yes, Ford’s China sales improved significantly in the second quarter, rising by 7 percent. This contrasts with an overall 7 percent decline in the first half of the year.

Q.

What is Ford’s strategy regarding price discounting in the Chinese market?

A.

Ford is not interested in lowering its prices to gain market share, even though the industry has seen an overall 4 percent price decline. This suggests a focus on value over volume.

Q.

What is the outlook for the industry's growth in China for the third quarter?

A.

Peter Fleet expects the industry to see strong single-digit percentage growth in the third quarter. This optimistic outlook is based on current sales trends and the start of July.

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