Skip to content
Automotive

Ford Partners With Alibaba to sell Cars In China

By Aiko TanakaChina
1 min read
Ford Kuga 2017 hd
Ford Kuga 2017 hd
In this article (4)

Online retail giant Alibaba has signed a deal to sell Ford’s electric vehicles in China using gigantic vending machines. Shoppers scan the vehicle they’re interested in  purchasing, using Alibaba’s Taobao app. They then pick a color and other customized options. Next, they snap a selfie that is used to match them with their order. The system then arranges for a test drive of the car, using facial recognition as a way to unlock access to the vending machine.

The multi-floor vending machine rotates the cars in stock until the one the customer selected is found.  Alibaba customers pay a deposit and are given three days to test the vehicle to determine whether they want to purchase it. Once they decide, they can use the smartphone app to pay for the car or to return it and arrange another test drive.

Customers are limited to five test periods every two months. They also must qualify as Alibaba Super Members, and have reached a certain level on the company’s credit scoring service.

Alibaba plans to open two facilities in January 2018 in Shanghai and Nanjing, followed by dozens more across China next year if the concept proves a success.

Questions & Answers

Q.

What happens after a customer scans a car they like on the Taobao app?

A.

After scanning a vehicle, customers select colours and custom options. They then take a selfie to match their order, and the system arranges a test drive, using facial recognition to unlock the vending machine.

Q.

What are the restrictions for customers wanting to test drive a car?

A.

Customers are limited to five test periods every two months. They must also qualify as Alibaba Super Members and have achieved a specific level on the company's credit scoring service.

Q.

When and where will the first car vending machines open?

A.

Alibaba plans to open two facilities in January 2018. These initial car vending machines will be located in the Chinese cities of Shanghai and Nanjing.

Reader pulse

Is Ford's 'car vending machine' a major shift?

21,693 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready