Skip to content
Automotive

Ford Is Developing Technology Which Could Predict Accidents

By Sarah Chen
2 min read
ford announces engaging pre launch campaign for the new fiesta inviting consumers to find their 24 hour fiesta archetype.img .1377844333894
ford announces engaging pre launch campaign for the new fiesta inviting consumers to find their 24 hour fiesta archetype.img .1377844333894
In this article (5)

Ford is developing a technology in the UK that could make road travel in the urban jungle safer and easier reports the Drive in Australia. Ford’s technology is said to have the ability to ‘foresee traffic incidents’ and present them from happening.

Ford Mobility has formed an alliance with a group of bodies that consist of councils, transport bodies and universities to create a predictive road safety tool that utilizes data from local authorities, roadside sensors and connected vehicles to identify the high-risk hotspots.
The program which is 18 months old had received its funding from the UK government. The program will collect data from 700 connected vehicles both commercial and passenger. This also includes the 100 roadside sensors, across Oxfordshire and London.

The plan is to collect data which is gathered from driver’s brake or accelerator pedal pattern usage, to steering wheel angular use, how cyclists play on the roads and pedestrians alike and any near-miss incidents.

The tool not only will define the hotspots of accident-prone areas but it will also predetermine the causes that result in accidents in that zone which are defined as hotspots. It will prepare the councils of that area to take preventive measures.

The predictive solutions and improvements could include the introduction of red-light cameras at high-risk intersections. Initiatives like removal of nearby trees or the plantation on the intersection to improve the sensors to collect the data of the vehicles plying or any accidents happening could also be in the mix. They are also planning to raise the height of the signages for the drivers to have better visibility of the caution.

The insights and analysis will be used to further prove and develop the digital road safety algorithm and tool into a scalable, commercial product to benefit cities and citizens around the world, the manufacturer said in a statement.

The consortium will also seek to uncover further real-world applications for predictive road safety-related insights. Similar operations are being planned in partnership with authorities in places like Cologne in Germany, and Valencia in Spain.

Questions & Answers

Q.

What kind of data will this new predictive road safety tool gather to identify high-risk areas?

A.

The tool will collect data on drivers' brake and accelerator pedal usage, steering wheel angles, and how cyclists and pedestrians use the roads. It will also gather information on near-miss incidents to understand accident causes.

Q.

Which specific areas in the UK are currently involved in the data collection phase for this project?

A.

Data for the predictive road safety tool is being collected across Oxfordshire and London. This includes information from 700 connected vehicles and 100 roadside sensors located in these regions.

Q.

What are some examples of the preventive measures councils might implement based on the tool's findings?

A.

Councils might introduce red-light cameras at high-risk intersections or remove trees to improve sensor data collection. They could also raise the height of road signs to give drivers better visibility of cautions.

Q.

Has this technology been planned for implementation in any other countries besides the UK?

A.

Yes, similar operations are being planned for implementation in partnership with authorities in other European cities. These include Cologne in Germany and Valencia in Spain.

Reader pulse

Ford’s move into predictive safety is…

18,779 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready