Ford Boosts EV Spending, Aims To Have 40% Of Volume All-Electric By 2030
In this article (4)
Ford Motor Co on Wednesday outlined plans to boost spending on its electrification efforts by more than a third and said it aims to have 40% of its global volume be all-electric by 2030 in a move to have investors value it more like a technology company.
Under a plan dubbed “Ford+,” the No. 2 U.S. automaker said it now expects to spend more than $30 billion on electrification, including battery development, by 2030, up from its prior target of $22 billion. It has launched the all-electric Mustang Mach-E crossover and plans to introduce electric versions of the Transit van and F-150 pickup.
In premarket trading, Ford shares were up about 2%.
“This is our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T,” Ford Chief Executive Jim Farley said in a statement.
Ford plans to develop two dedicated EV platforms, one for full-size trucks and SUVs, the other for cars and smaller SUVs.
Ford and other global automakers are racing to shift their gasoline-powered lineups to all-electric power under pressure from regions like Europe and China to cut vehicle emissions. U.S. President Joe Biden has called for $174 billion to boost U.S. EV production, sales and infrastructure.
Ford rival General Motors Co has said it aspires to halt U.S. sales of gasoline-powered passenger vehicles by 2035. The Detroit automaker said last year it was investing $27 billion in electric and autonomous vehicles over the next five years.
Some analysts see Ford as trailing its rivals in the electrification race, but Ford officials disagree with that view, pointing to the Mach-E rollout and its other plans.
Ahead of an investor meeting, Ford said it expects to deliver an 8% operating margin in 2023.
“This is our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T,”
The Dearborn, Michigan-based company also said it is forming a new unit, called Ford Pro, to focus exclusively on commercial and government customers, a segment Farley sees as a huge growth opportunity for the company.
The company is targeting increasing revenue for the commercial market for hardware and related services addressable by Ford to $45 billion by 2025, up from $27 billion in 2019.
Ford said it will also aim to develop EV batteries, from lithium-ion versions to lithium-ion phosphate for commercial vehicles and eventually low-cost solid-state batteries in partnership with startup Solid Power, in which the automaker has invested.
Last week, the automaker announced a memorandum of understanding to form a battery joint venture with South Korea’s SK Innovation, to make battery cells at two U.S. plants.
Ford also said it expects to have 1 million vehicles capable of receiving over-the-air software updates on the road by the end of the year, and scaling that to 33 million by 2028.
It sees the overall market for connected functions like driver-assist technologies, new features and upgraded software content, and EV charging hitting a projected $20 billion by 2030.
Sources previously told Reuters Ford plans to develop two dedicated EV platforms, one for full-size trucks and SUVs, the other for cars and smaller SUVs.
The sources said Ford is planning to launch at least nine all-electric cars and car-based SUVs and at least three electric trucks, vans and larger SUVs, including second-generation editions of the Ford F-150 Lightning and Mach-E at mid-decade.
Questions & Answers
Q.What is the new total investment Ford plans to make in its electrification efforts?
What is the new total investment Ford plans to make in its electrification efforts?
Ford now expects to spend over $30 billion on electrification, which includes battery development, by 2030. This is an increase from its previous target of $22 billion for these efforts.
Q.Which new business unit is Ford establishing to target specific customer segments?
Which new business unit is Ford establishing to target specific customer segments?
Ford is forming a new unit called Ford Pro. This unit will focus exclusively on serving commercial and government customers, which the company sees as a significant growth opportunity.
Q.What is Ford's strategy for developing EV batteries?
What is Ford's strategy for developing EV batteries?
Ford aims to develop EV batteries ranging from lithium-ion to lithium-ion phosphate for commercial vehicles. It also plans to produce low-cost solid-state batteries in partnership with Solid Power.
Reader pulse
Is Ford's boosted EV spending sufficient for its 2030 goal?
20,354 votes so far