Foot Locker Launches E-commerce Platform

Foot Locker has launched its first Aussie e-commerce platform, opening a website that includes the shoe retailer’s full range of sneakers and apparel.

In a statement, the shoe retailer said it anticipates the online store will further fuel the rise of sneaker culture in Australia.

“We’re excited to expand into the online space and give our customers the opportunity to access our full range of product from anywhere in Australia,” said Natalie Ellis, VP GM Foot Locker Asia Pacific.

The 24/7 website will house sneakers, apparel and accessories from brands including Jordan, Nike, adidas, Puma, Asics and Converse.

Foot Locker said it’s built the e-commerce store to meet the needs and expectations from consumers and ‘to facilitate access to the best-of-the-best sneakers from anywhere in Australia’.

Consumers will have access to the full range of House of Hoops, a-standard, Puma Lab and Converse Prime product that had previously been available for purchaseonly within flagship stores.

The e-store allows free returns anywhere in Australia, free delivery nationally for orders over $150 and has a selection of over a thousand products.

Foot Locker Australia, a subsidiary of the US corporation, Foot Locker Inc, was incorporated in 1994 and is based in Murarrie, Queensland. It operates approximately 100 stores across Australia and New Zealand.

Sneaker culture appears to be a developing phenomenon, with Foot Locker’s British rival, JD Sports, recently asserting the success of its first local offerings.

“The highly anticipated JD Sports Parramatta launch is expected to attract sneakerheads en masse, following the success of Melbourne Central’s flagship store, which went down as one of the largest launch days of any international territory within the JD Sports business,” said Hilton Seskin, head of JD Australia. The Parramatta store opened last week with over 500 customers queueing to get their hands on limited edition sneakers.