Flipkart fashion sale clocks 2x sales jump

Running on its 3rd day, Flipkart said its Fashion Sale event has witnessed a 2x sale jump in the first 3 days of the total 9 day sale event. The ecommerce player said, it is confident about receiving similar response on the remaining 6 days of the sale event.

Flipkart Fashion Sale which started on 10th of June’2017 is majorly offering theme based discounts including ‘Brand Stock Exchange, Late Night, Early Morning Shows, Fashion Tribes, Lucky Size Store etc.

“The purpose of the sale isn’t to get a onetime spike but to shift the baseline itself. With learning from this sale, Flipkart will make several of these first time constructs regular engagement activities for its fashion shoppers,” said Rishi Vasudev, head-Fashion, Flipkart.

Flipkart said, the biggest attraction for shoppers has been the Brand Stock Exchange, where over 20 brands such as Benetton, Puma, Fila, Fossil, Vero Moda, American Tourister, etc have participated.

“Basis demand, discounts surged and prices were slashed every hour. As demand for a brand increased, discounts reduced. The construct proved to be very engaging for customers, and categories like kids, clothing & footwear spiked the maximum. Multiple editions of the Stock Exchange are expected to come again during the sale. Almost 25% of all customers who visited Flipkart for the day interacted with the Stock Exchange, thereby leading to 2X surge in sales volumes,” Vasudev added further.

At an overall level, the sale has seen a healthy mix of repeat and new customers on the platform, with women customers again seeing a surge for both western & ethnic wear, the company said.