Fjällräven launches in Singapore with Outside
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Swedish outdoor apparel brand Fjällräven has launched in Singapore and Malaysia.
The 59-year-old brand, whose name translates into ‘the arctic fox’ is known for its collections of high-end clothing and equipment which focus on timeless design and long-lifespan.
Fjällräven collections are now available at the Outside store located at Jumpa@SungeiWang Plaza Kuala Lumpur and at the retailer’s two stores on Singapore’s Orchard Road.
One of Fjällräven’s most popular products is a backpack called Kånken, which is popular among hipsters and backpackers across the world.
Outside is an outdoor-lifestyle multi-brand retail store that was launched in July 2017 “to link the gap between people and nature”. Brands it stocks include Patagonia, Keen Footwear, Freitag, Chums, Primus, United By Blue, NatureHike, Ellesse, Diadora, Baggu, Eno, Uttara, Dedicated, Camp Collection and Wildo.
Questions & Answers
Q.Which retail stores in Singapore now stock Fjällräven products?
Which retail stores in Singapore now stock Fjällräven products?
Fjällräven collections are available at the retailer's two Outside stores located on Singapore's Orchard Road.
Q.What is the English translation of the brand name Fjällräven?
What is the English translation of the brand name Fjällräven?
The brand name Fjällräven translates into 'the arctic fox' in English.
Q.When did the multi-brand retailer Outside first launch?
When did the multi-brand retailer Outside first launch?
Outside, the outdoor-lifestyle multi-brand retail store, was launched in July 2017.
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