FJ Benjamin granted Casio Indonesia rights

Singapore-listed fashion and lifestyle group FJ Benjamin has had a celebration to mark it gaining the Casio Indonesia rights to retail the full range of the Japanese watch brand’s watches.

The brands include Baby-G, Edifice and G-Shock.

While Casio distributes products to retailers in Indonesia already, only FJ Benjamin has the full range as exclusive retailer for all categories, CEO Nash Benjamin said at a Casio media event at a Jakarta nightclub venue attended by more than 1000 guests.

He expects the watches to be sold at about 60 sales outlets in the first year. Associate Gilang Agung Persada is setting up G-Shock boutiques and stand-alone counters in malls across Indonesia, as well as selling Casio brands in 30 stores under its two multi-label watch chains, Watch Engine and Watch Zone.

A G-Shock boutique opened at the end of August at the new St Moritz mall complex, which also houses high-end apartments.

Benjamin says his company contacted Casio as it has an interest in G-Shock. “Casio came to Indonesia, saw our network of retail stores and was satisfied we could do a good job.”

Casio senior executive managing officers and senior GM Shigenori Itoh says the company has had double-digit growth in Asia for the past three years.

Meanwhile, Benjamin says his company could have up to 80 “or maybe even 100” stores in Indonesia in the next four to five years.

FJ Benjamin has also won exclusive distribution rights in Indonesia for US fashion brand Marc Jacobs.