Five Guys opens first Australian outlet

In this article (5)
US burger sensation Five Guys opens its first Australian restaurant, for takeaway only, on 20 September in Sydney’s Penrith.
Master franchisee Seagrass Hospitality is opening the long-awaited fast-food brand at the Penrith Panthers Leagues Club on the busy Mulgoa Road.
Robby Andronikos, brand manager of Five Guys Australia, said “It’s been an incredibly fun journey to bring the Five Guys opening to this point. A massive team effort from Five Guys, Seagrass BHG, and the multiple Australian producers and businesses working in partnership to launch this brand with the exacting standards required.
“I’m excited to finally be able to open the doors to our first store in Penrith with many more Australian restaurants on the horizon already planned.”
Seagrass BHG has five brands in its portfolio, including Ribs&Burgers, Italian Street Kitchen and The Meat & Wine Co.
What started as a family-run burgers and fries restaurant in 1986 is now a global franchise with sites across North America, Europe, the Middle East and Asia.
The next planned expansion beyond the Australian market will be into New Zealand.
The Murrell brothers who founded the business has a no freezer, no microwave policy – all burgers and fries are made fresh every day.
Lean mean patties are made every day on site, while the bread is baked fresh five days a week in a locally contracted bakery.
Chad Murrell said “From the beginning, we wanted our customers to know that we put all our money into the food. That’s why the décor is so simple; only red and white tiles. We don’t spend money on décor, or guys in chicken suits. We’ll go overboard on food.
“By maintaining a simple ethos, coupled with highest quality ingredients, we continue to follow through on the vision since 1986.”
Questions & Answers
Q.What is the initial plan for Five Guys' Australian expansion beyond the first outlet?
What is the initial plan for Five Guys' Australian expansion beyond the first outlet?
The brand manager stated that many more Australian restaurants are already planned after the initial Penrith opening. Following this, the next planned expansion will be into New Zealand.
Q.Which company is responsible for bringing Five Guys to Australia?
Which company is responsible for bringing Five Guys to Australia?
Master franchisee Seagrass Hospitality is opening the brand's first Australian restaurant. They operate as Seagrass BHG and have five other brands in their portfolio.
Q.What is Five Guys' policy regarding the freshness of its ingredients?
What is Five Guys' policy regarding the freshness of its ingredients?
The company has a 'no freezer, no microwave' policy. All burgers and fries are made fresh daily, and the bread is baked fresh five days a week by a local bakery.
Q.Why is the décor of Five Guys restaurants typically simple?
Why is the décor of Five Guys restaurants typically simple?
Chad Murrell stated that the simple décor, often red and white tiles, reflects their philosophy of putting all their money into the food. They choose not to spend money on elaborate decoration.