Five Guys makes debut in Asia
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The first Five Guys Asia burger outlet is under construction in Hong Kong.
The move is part of an aggressive global expansion plan for the US fast-food chain. Founded in 1986 in Virginia, Five Guys first expanded outside the US in 2003 now has almost 1500 outlets worldwide, in the US, Canada, UK, Europe and the Middle East.
The company says it has another 1500 outlets under development as the brand has built “a cult-like following around the world”.
Food blog Delish and lifestyle blog Coconuts broke the news of the Five Guys Hong Kong launch this week.
The first Five Guys Hong Kong outlet is being fitted out on Johnston Road, next to The Pawn and below the Bo Innovation restaurant.
Five Guys was founded by the Murrell family with a single burger outlet using fresh mince to make hand-formed burgers and quickly expanded with four sit-down restaurants. Within 18 months, the family sold options for more than 300 franchised units after it was named the best destination to buy a burger in the DC metro area.
The chain’s arrival follows the opening of the first Hong Kong Shake Shack in IFC mall by Dairy Farm International’s Maxim’s subsidiary early this year.
Questions & Answers
Q.Which family founded the Five Guys chain?
Which family founded the Five Guys chain?
The Murrell family founded the Five Guys chain. They started with a single burger outlet, making hand-formed burgers from fresh mince, before expanding to four sit-down restaurants.
Q.When did Five Guys first expand outside of the US?
When did Five Guys first expand outside of the US?
Five Guys first expanded outside the US in 2003. Since then, the chain has grown to almost 1500 outlets across various regions including Canada, the UK, Europe, and the Middle East.
Q.Where exactly in Hong Kong is the first Five Guys outlet located?
Where exactly in Hong Kong is the first Five Guys outlet located?
The first Five Guys Hong Kong outlet is being fitted out on Johnston Road. It is situated next to The Pawn and below the Bo Innovation restaurant, as reported this week.
Q.How many new outlets does Five Guys currently have under development?
How many new outlets does Five Guys currently have under development?
Five Guys currently has another 1500 outlets under development worldwide. This ambitious expansion plan aims to capitalise on the brand's established "cult-like following around the world."
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