First Starbucks Reserve store in Penang opens at Gurney Plaza

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Starbucks has opened its first Reserve store in Penang, Malaysia.
The new store, located in Gurney Plaza, is the 12th Starbucks Reserve Store in Malaysia and features an interactive coffee bar equipped with a variety of brewing equipment.
Starbucks Reserve Gurney Plaza has two bars, the main one serving core Starbucks products as well as a coffee bar that highlights rare, small-lot coffees from around the world.
“The opening of Penang’s first Starbucks Reserve further reinforces our coffee leadership here in Malaysia,” said Starbucks Malaysia & Brunei MD Sydney Quays, “while also committing to fostering coffee education and moments of connections between our Starbucks partners [employees] and our customers.”
The materials and patterns used in designing the store highlights the main stage where the Reserve bar sits, and is a nod to locally sourced textiles. The store’s ceiling element is inspired by the patterns and textures of the mountains where many Arabica coffee cherries are grown, and is featured throughout the store.
Customers can enjoy the classic Starbucks menu in addition to specialty beverages inspired by the six Starbucks Reserve Roasteries around the world, including Shanghai, Milan and Tokyo.
Questions & Answers
Q.What is the primary purpose of the two bars inside the new Starbucks Reserve store?
What is the primary purpose of the two bars inside the new Starbucks Reserve store?
The main bar serves the standard Starbucks product range. The second bar, the Reserve bar, focuses on showing rare, small-lot coffees sourced globally, alongside specialty beverages inspired by other Reserve Roasteries.
Q.How many Starbucks Reserve stores are now operating in Malaysia after this new opening?
How many Starbucks Reserve stores are now operating in Malaysia after this new opening?
This new Starbucks Reserve store in Gurney Plaza is the 12th of its kind to open in Malaysia. It marks the first such store in Penang.
Q.What design elements within the new store connect to local culture or coffee origins?
What design elements within the new store connect to local culture or coffee origins?
The store's design incorporates materials and patterns inspired by locally sourced textiles, particularly around the Reserve bar. The ceiling design reflects patterns and textures found in mountainous regions where Arabica coffee cherries are cultivated.
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