First Marks & Spencer Beijing store opens
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UK department store operator Marks and Spencer has opened its first store in Beijing.
The new 1500 sqm M&S Beijing store has opened in The Place shopping centre, selling clothing and food.
M&S operates 10 stores in Shanghai and the move to Beijing is in line with a strategy to gradually expand in China’s tier 1 cities, albeit at a slower pace than originally forecast.
“We’re looking at places which are very much ‘tier 1’… where you have an upper middle class consumer base… where we will do well even in the context of a slowdown in the economy,” executive director of marketing & international, Patrick Bousquet-Chavanne said last September.
M&S has closed some smaller stores in China and is now focusing on larger stores in major cities.
It has 20 in Hong Kong.
Questions & Answers
Q.What kind of items are sold at the new Marks & Spencer store in Beijing?
What kind of items are sold at the new Marks & Spencer store in Beijing?
The new 1500 sqm Marks & Spencer Beijing store in The Place shopping centre offers both clothing and food. This range aligns with the typical offering found in their department stores.
Q.What is Marks & Spencer's strategy for expanding in China?
What is Marks & Spencer's strategy for expanding in China?
Marks & Spencer aims to gradually expand in China's tier 1 cities, focusing on locations with an upper middle class consumer base. They are prioritising larger stores in major cities, despite a slower pace than initially planned.
Q.How many Marks & Spencer stores are there now in mainland China?
How many Marks & Spencer stores are there now in mainland China?
With the opening of the Beijing store, Marks & Spencer now has 11 stores in mainland China, consisting of one in Beijing and ten in Shanghai. This figure does not include their 20 stores in Hong Kong.
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