First Hanamaru udon noodle store opens in Indonesia
In this article (5)
Japanese restaurant chain Yoshinoya has opened its first Hanamaru udon noodle venue in Indonesia.
The first branch opened last week in Lippo Mall Puri, western Jakarta, under local operator Happy Restaurants Indonesia, Yoshinoya’s wholly owned subsidiary.
The brand intends to launch two further restaurants in Jakarta this year, with the aim of opening 50 within five years. The restaurant interiors are being designed to resemble a Japanese shrine.
Vriska Virginia Lahama, the subsidiary’s GM, said: “By building an interesting restaurant concept like in its home country, Japan, I am sure this concept can attract consumers to come and eat and then they take pictures and post them on social media.”
Yoshinoya already runs 83 beef bowl restaurants in the country.
Questions & Answers
Q.Which company is operating the Hanamaru udon noodle store in Indonesia?
Which company is operating the Hanamaru udon noodle store in Indonesia?
The Hanamaru udon noodle store in Indonesia is being operated by Happy Restaurants Indonesia. This company is a wholly owned subsidiary of the Japanese restaurant chain Yoshinoya, which already has a presence in the country.
Q.What is the long-term expansion goal for Hanamaru udon noodles in Indonesia?
What is the long-term expansion goal for Hanamaru udon noodles in Indonesia?
The long-term goal is to open 50 Hanamaru udon noodle restaurants within the next five years. This expansion follows the planned launch of two more Jakarta locations later this year after the initial opening last week.
Q.What is the design concept for the new Hanamaru udon restaurants?
What is the design concept for the new Hanamaru udon restaurants?
The interiors of the new Hanamaru udon restaurants are designed to resemble a Japanese shrine. This concept aims to attract consumers, encourage social media sharing, and replicate the brand's home country aesthetic.
Q.How many other restaurants does Yoshinoya currently operate in Indonesia?
How many other restaurants does Yoshinoya currently operate in Indonesia?
Yoshinoya currently operates 83 other restaurants in Indonesia. These establishments specialise in beef bowls, indicating the company already has a significant and established presence in the country's food market.
Reader pulse
Is this Hanamaru udon expansion a smart move for Yoshinoya?
19,833 votes so far