First Asian Samsonite Premium store Coming to The Jewel
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The first Samsonite ultra-premium store in Asia is to open at Jewel Changi.
The luggage brand is also planning one more outlet at Changi, raising its store network at the airport to five.
“Every time we come up with something new, something big, we launch it first in Singapore,” Subrata Dutta, president and CEO of Samsonite Asia-Pacific told.
“This is a new retail concept that further elevates the look and feel of the brand to something more luxurious. At Jewel, we get travel traffic from around the world. When you do something in Singapore, you get noticed by the right people.”
Samsonite has also opened an American Tourister outlet at Jewel Changi, and will open a store at the revamped Funan mall, scheduled to open in the second half of this year.
Questions & Answers
Q.What kind of new retail concept is Samsonite introducing with its first ultra-premium store in Asia?
What kind of new retail concept is Samsonite introducing with its first ultra-premium store in Asia?
The new retail concept is designed to elevate the brand's look and feel, making it appear more luxurious. It is part of Samsonite's strategy to launch significant new initiatives in Singapore first.
Q.Why has Samsonite chosen Singapore, specifically Jewel Changi, for the launch of its first ultra-premium store in Asia?
Why has Samsonite chosen Singapore, specifically Jewel Changi, for the launch of its first ultra-premium store in Asia?
Samsonite launches new, significant initiatives in Singapore first, as its president and CEO stated. Jewel Changi attracts global travel traffic, ensuring new concepts get noticed by the right audience.